The Primitive bookshelf was one of the strongest and most iconic products designed by Studio Nucleo. Initially made as a limited-edition product, this bookshelf is now industrialized by Qeeboo and re-proposed in a polyethylene version with rotational molding in order to make it accessible to everybody. The product consists of a module that can create sculptural representations and can create a bigger bookshelf adding a second module to the first one.
“Primitive as primary geometric figure. Primitive as computational geometry of simple solid objects. Primitive as primaeval, coarse and unconstrained objects. Primitive aims to fragment and destruct. To reduce aggregated forms to the most elementary geometry. Nothing more and nothing less than volume, it bears structure, strength and the vital consistency of the materials. Primitive evokes the paradox between the movements of the 20th century, from cubism to abstract art, constructivism and suprematism, exposing the double meaning of rationalism and its primordial geometric spontaneity.” By Piergiorgio Robino & Stefania Fersini.
The product consists of a module that can create sculptural representations and can create a bigger bookshelf adding a second module to the first one.
Studio Nucleo is a collective of artists and designers based in Turin (Italy) since 1997. Led by Piergiorgio Robino, designer and functional artist, their practice is well known for its experimental approach to material research at the intersection between art, architecture, furniture and design. Exploring ancient artisanal techniques and materials. They handcraft their pieces, modulating them through contemporary technologies.
Created in 2016 by renowned Milan based designer Stefano Giovannoni, Qeeboo is an Italian design house that empowers self-expression with creativity. Its narrative objects are a result of a design culture that combines thought, vision and emotion with the purpose of bringing individuals into worlds in which they feel free to reconnect with their most creative side.
With a twist of pop, wonder and culture, Qeeboo’s creations are consciously thought to enhance the style of each individual bringing originality to the environment, arising a sense of surprise, still maintaining a rigorous attention to details and final high-quality.
Material: Polyethylene
Dimensions: 240 x 40 x 96cm
