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Morris & Co 'Fruit Velvet - Madder/Bayleaf' Fabric

A classic Morris pattern originally designed as wallpaper in 1864 Fruit has been carefully adapted into a luxurious velvet seen here for the first time. Reproduced in a variety of authentic colourways Fruit Velvet also features the magnificent contemporary tones of Walnut and Bullrush.

In 1866/7 Morris & Co. was commissioned to decorate the Green Dining Room of the South Kensington Museum, now the Victoria and Albert Museum, with similar motifs of fruit and leaves. Available in four colourways: Indigo/Slate, Madder/Bayleaf, Walnut/Bullrush and Privet/Thyme. 

PRODUCT INFORMATION

Composition: 88% Cotton 12% Polyester 100% Cotton Pile

Width: 133 cm
Horizontal Repeat: 66 cm
Vertical Repeat: 62.5 cm
Martindale: 40000
Domestic Usage: Upholstery, Curtains and Blinds, Cushions
Contract Usage: Suitable for contract upholstery, curtains, blinds and cushions
Design Code - 236925

*Please note that fabric cannot be returned

*Sold in 1-metre increments

ABOUT MORRIS & CO.

As a political theorist, publisher, environmental campaigner, poet, as well as an outstanding designer, William Morris (1834–1896) was one of the single most influential figures of the nineteenth century. Under his direction Morris & Co. grew to the status of Arts & Crafts icon that it remains to this day.

Morris, Marshall, Faulkner & Co. (1861–1875) was a furnishings and decorative arts manufacturer and retailer founded by the artist and designer William Morris with friends from the Pre-Raphaelites. With its successor Morris & Co. (1875–1940) the firm's medieval-inspired aesthetic and respect for hand-craftsmanship and traditional textile arts had a profound influence on the decoration of churches and houses into the early 20th century.

Although its most influential period was during the flourishing of the Arts and Crafts Movement in the 1880s and 1890s, Morris & Co. remained in operation in a limited fashion from World War I until its closure in 1940. The firm's designs are still sold today under licences given to Sanderson & Sons.

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