JORO is one of the newer fabric brands at Courthouse Interiors, and its designs have a strong sense of place. Below we look at what inspires the brand, pick out key fabrics from the range, and suggest how to use them for upholstery, curtains and cushions.
A Brand Rooted in Jaipur and Rajasthan
Across the JORO range, the reference point is India, and particularly Jaipur and Rajasthan. The designs draw on the city's floral textiles and buildings, the palace architecture of Rajasthan, its regal jewellery and India's long history of weaving and embroidery. What makes the collection feel current is how those references are handled: classic prints are reinterpreted through embossing, velvet relief and contemporary embroidery rather than simply reproduced.
City Palace is a good example. It is modelled on the striking relief of the pink palace, one of Jaipur's most renowned buildings, and embroidered on a durable linen-blend fabric, making it an understated, minimalist way to experiment with print. Amber Seeds reimagines the floral patterns that repeat across Jaipur's textiles and buildings, with embossed detailing on a durable linen blend for a tactile finish.
Embroidery and Zari: The Statement Fabrics
Embroidery is where JORO really shows its craft. Jewel Stripe mirrors the regal jewellery of Rajasthan, with zari detailed embroidery on a linen and cotton blend; the process takes 12 hours to produce one metre of fabric. Dabby adds flashes of glistening zari to soft velvet in an intricate pattern that takes 5 hours per metre. Rajput is a technicolour homage to bold Rajput design that showcases several embroidery techniques, including aari and crewel, while Banyan has an abstract leaf motif crewel embroidered on a resilient cotton blend.
Use these where they can be seen up close: a pair of cushions, a headboard, a single occasional chair or the top of a footstool. Jasmine Stripe shows why. Bold from afar, its embroidered abstract jasmine flowers, repeating to form a stripe, become even more compelling on closer inspection.
Curtains That Let the Light Through
For windows, Surya is the one to look at. Its abstract sun motifs are crewel embroidered on translucent pure linen that falls easily to the floor, so it suits curtains where you want daylight to filter through rather than be shut out. It is 137cm wide, with a composition of 65% linen and 35% viscose.
For a weightier look, Mothara draws on historic Mothara turbans, typically made from distinctive Lahariya cloth, and reinterprets their traditionally dyed wave chevron as intricate embroidery on a heavy linen blend. It is an especially tactile fabric and makes a handsome curtain or upholstered piece in a room that can take some pattern.
Plains and Textures to Build Around
A pattern-rich scheme needs calm partners, and JORO's woven textures do that job well. Slub Velvet is made for a plush finish and durability, and comes in a vast array of colours, from jewel tones to muted hues, all of which catch the light beautifully. Khadi makes traditional woven khadi cloth contemporary in a soft but durable pure cotton, and is remarkably versatile.
Slub Herringbone weaves a classic V-shaped pattern in remarkably soft cotton, and Structure adds a subtle diamond texture inspired by traditional weaving patterns; both are 100% cotton at 137cm wide. Tussah and Charpai bring more of India's weaving heritage, each with a tactile finish that adds depth to a minimal room.
A Simple Formula for Using JORO
- Start with one hero. Choose an embroidered fabric such as Jewel Stripe or Rajput for cushions or a headboard.
- Pull out a colour. Pick up its strongest shade in Slub Velvet for an armchair or sofa.
- Keep the background quiet. Use Khadi or Structure for blinds and plain cushions so the embroidery stands out.
- Mix textures, not just colours. Velvet, linen blends and crewel work side by side give depth even in a neutral scheme.
Browse the full JORO collection online, or see our wider fabric collection for partners from other brands. If you'd like advice on choosing a JORO fabric for your project, visit us in Somerset or get in touch with the team.
